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Custom builds for what’s next.

Q: Why build custom instead of using Shopify or WordPress?

Off-the-shelf platforms are great until your logic, data model or permissions don't fit their assumptions. If you're fighting plugins, hacking workarounds, or can't model your core entities cleanly, a custom build is usually cheaper over the life of the product than the duct tape.

Q: Do I own the code?

Yes, completely. We build in a GitHub repo that's yours from day one, with no proprietary lock-in. Any competent Next.js or TypeScript developer can pick it up after us.

Q: How long does a custom web app take?

We start within about two weeks and ship a first deployed build you can click through early. A focused dashboard or internal tool is often weeks; a full marketplace or SaaS with billing is longer. We give you a real estimate after scoping, not before.

Q: Can you add payments and subscriptions?

Yes. We use Stripe for one-off payments, subscriptions and metered billing, wired to your database with webhooks so your app state and Stripe stay in sync. We handle the edge cases like failed payments and plan changes.

Q: What happens after launch — can you maintain it?

We can stay on for ongoing work, or hand off cleanly so your team or another developer takes over. Because the stack is standard Next.js, TypeScript and Postgres with docs, you're never stuck with only us.

When Shopify or WordPress hits a wall, we build the real thing: bespoke web applications with their own auth, database, billing and permissions. Dashboards, marketplaces, internal tools and SaaS — built from scratch in Next.js, TypeScript and Postgres, owned entirely by you.

Start your project ↗See our work →

~2 wks

from kickoff to first deployed build

1+1

a senior designer and senior engineer per project

<24h

reply time on every message

Who it’s for

Built for people like you.

If any of these sound familiar, you are in the right place.

→Founders whose product has outgrown a no-code or Shopify setup and need a real database and logic

→B2B teams building an internal dashboard or operations tool to replace spreadsheets and manual work

→Marketplaces or multi-sided platforms that need accounts, payments and role-based access

→Early SaaS companies that need a working, billable product instead of a prototype

What’s included

Everything you need, nothing you don’t.

A focused build with the capabilities that actually move the needle — shipped production-ready.

Auth & Roles

Email, OAuth and SSO sign-in with role-based access for admins, staff and customers.

Stripe Payments

One-off charges, subscriptions, metered billing and webhooks wired to your data model.

Real Database

Postgres schema designed with Prisma, with migrations and relations that match your domain.

Realtime Updates

Live dashboards, notifications and presence using WebSockets or Server-Sent Events.

Integrations

Connect Stripe, email, CRMs and third-party APIs through typed, tested service layers.

Admin & Dashboards

Internal panels and data views your team actually uses to run the business day to day.

How it works

A clear path from brief to launch.

The same calm, structured process behind every Appaza project — no agency theatre, just steady momentum.

Scope

We map the data model, user roles and core flows on a call, then write a spec and timeline you sign off on before any code.

Design

A senior designer builds the key screens in Figma — dashboards, forms, empty and error states — so we agree on the product before building it.

Build

We ship in Next.js, React and TypeScript with a Postgres database via Prisma, Stripe for payments, deployed to Vercel or Fly.io with preview URLs on every push.

Launch

We connect your domain, set up monitoring and backups, hand over the GitHub repo and walk your team through running it.

Tech stack

Built on tools that last.

We choose proven, maintainable technology — so your project stays fast, secure and easy to extend for years, not months.

Next.jsReactTypeScriptNode.jsPostgreSQLPrismaStripeVercelFly.io

What you get

Deliverables, spelled out.

No vague scope. Here is exactly what lands in your hands at the end of the engagement.

✓Full source code — in a GitHub repo you own outright, with commit history

✓Deployed application — live on your domain with SSL and environment config

✓Postgres database — with schema, migrations and seed data

✓Stripe integration — configured for your products, plans and webhooks

✓Figma designs — the screens and components we built from

✓Handover docs — setup, deploy and run instructions plus a walkthrough call

FAQ

Good questions, straight answers.

The things founders usually ask before starting.

Why build custom instead of using Shopify or WordPress? +

Off-the-shelf platforms are great until your logic, data model or permissions don't fit their assumptions. If you're fighting plugins, hacking workarounds, or can't model your core entities cleanly, a custom build is usually cheaper over the life of the product than the duct tape.

Do I own the code? +

Yes, completely. We build in a GitHub repo that's yours from day one, with no proprietary lock-in. Any competent Next.js or TypeScript developer can pick it up after us.

How long does a custom web app take? +

We start within about two weeks and ship a first deployed build you can click through early. A focused dashboard or internal tool is often weeks; a full marketplace or SaaS with billing is longer. We give you a real estimate after scoping, not before.

Can you add payments and subscriptions? +

Yes. We use Stripe for one-off payments, subscriptions and metered billing, wired to your database with webhooks so your app state and Stripe stay in sync. We handle the edge cases like failed payments and plan changes.

What happens after launch — can you maintain it? +

We can stay on for ongoing work, or hand off cleanly so your team or another developer takes over. Because the stack is standard Next.js, TypeScript and Postgres with docs, you're never stuck with only us.

Have a product that won't fit off-the-shelf? Let's scope it.

Tell us what you have in mind. We usually reply within 24 hours and can start within two weeks.

Start a project ↗hello@appaza.studio

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