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WordPress themes, built to last.

We build custom WordPress themes — block/Full Site Editing and classic — with design tokens defined in theme.json, editor-ready patterns, and clean PHP your team can maintain without a developer. Fast, accessible to WCAG 2.1 AA, and translation-ready out of the box.

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6.x

built for current Full Site Editing

WCAG 2.1 accessibility baseline

90+

Lighthouse performance at launch

Who it’s for

Built for people like you.

If any of these sound familiar, you are in the right place.

→Founders who want a marketing site their non-technical team can edit without breaking layout

→Agencies and businesses moving off a bloated multipurpose theme or page builder

→Publishers and content teams who need fast, accessible, SEO-clean templates

→Companies needing a multilingual, translation-ready theme for several markets

What’s included

Everything you need, nothing you don’t.

A focused build with the capabilities that actually move the needle — shipped production-ready.

Block / FSE Themes

Native block theme with theme.json tokens and the Site Editor, not a page-builder bolt-on.

Design Tokens

Colour, type and spacing scales set once in theme.json and reused everywhere consistently.

Performance Tuned

Minimal JS, lazy media, no plugin sprawl — Core Web Vitals green on launch.

Accessible by Default

Semantic markup, keyboard nav and contrast tested against WCAG 2.1 AA.

Translation-Ready

Fully internationalised strings, RTL support and WPML/Polylang compatibility.

Editor-Friendly Patterns

Locked, reusable block patterns so editors build pages without breaking the design.

How it works

A clear path from brief to launch.

The same calm, structured process behind every Appaza project — no agency theatre, just steady momentum.

Discover

A focused kickoff to map content types, editor workflows and constraints — you leave with a written brief and a token plan.

Design

Wireframes to polished UI, with the type, colour and spacing scale agreed before any code, reviewed live each week.

Build

Hand-coded as a block theme with theme.json, block patterns and ACF for structured content, version-controlled in Git and deployed via WP-CLI.

Launch

Cross-device QA, accessibility and Lighthouse checks, then deploy with a short editor walkthrough and 30 days of support.

Tech stack

Built on tools that last.

We choose proven, maintainable technology — so your project stays fast, secure and easy to extend for years, not months.

WordPress 6.xGutenberg / FSEtheme.jsonBlock PatternsPHP 8ACF ProWP-CLISCSSWPML / Polylang

What you get

Deliverables, spelled out.

No vague scope. Here is exactly what lands in your hands at the end of the engagement.

✓Custom theme — block/FSE or classic, installed on your site

✓theme.json system — colour, type and spacing tokens wired into the editor

✓Block patterns — reusable, editor-safe layouts for your team

✓ACF fields — structured content where free-form blocks fall short

✓Editor guide & dev notes — how to maintain and extend it

✓30 days support — fixes and tweaks included after launch

FAQ

Good questions, straight answers.

The things founders usually ask before starting.

Block/FSE or a classic theme? +

We recommend block/FSE for new builds — it gives your team the Site Editor and clean theme.json tokens. We still build classic themes when an existing plugin stack or page builder requires it, and we'll tell you honestly which fits.

Will my non-technical team be able to edit it? +

Yes — that's the point. Important sections ship as block patterns with sensible locks, so editors can change content and rearrange pages without breaking the layout or the design system.

Can you rebuild our site off a multipurpose theme or page builder? +

We do this often. We audit the current setup, keep your content and URLs, and rebuild as a lean custom theme so you shed the plugin bloat and the slow load times.

Is the theme translation-ready and accessible? +

Both are built in, not added later. All strings are internationalised with RTL support and tested against WPML or Polylang, and we test markup, keyboard navigation and contrast to WCAG 2.1 AA.

Will it survive WordPress and plugin updates? +

Yes. We follow WordPress coding standards, keep custom logic in the theme rather than hacking core or plugins, and version everything in Git so updates are safe and reversible.

Ready to build a WordPress theme your team can actually run?

Tell us what you have in mind. We usually reply within 24 hours and can start within two weeks.

Start a project ↗hello@appaza.studio

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