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Service · WordPress

WordPress plugins, done properly.

We build custom WordPress plugins that do one job well: WooCommerce extensions, Gutenberg blocks, custom post types and fields, REST API endpoints, and integrations with the CRMs, payment processors, and ERPs you already run. Code that survives core updates, follows WordPress coding standards, and adds no dashboard bloat.

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40+

custom plugins shipped to production

24h

reply time on every support request

tracked deprecations after WP core updates

Who it’s for

Built for people like you.

If any of these sound familiar, you are in the right place.

→WooCommerce store owners who need checkout, shipping, or pricing logic no off-the-shelf plugin handles

→Founders syncing WordPress with a CRM, ERP, or payment provider over its API

→Publishers and agencies who want custom Gutenberg blocks for their editors instead of page-builder lock-in

→Teams stuck on a bloated or abandoned plugin that needs replacing with maintainable code

What’s included

Everything you need, nothing you don’t.

A focused build with the capabilities that actually move the needle — shipped production-ready.

WooCommerce Extensions

Custom cart, checkout, shipping, subscription, and pricing logic built on Woo hooks and CRUD APIs.

Custom Gutenberg Blocks

Native block-editor components in React with server-side render and block.json registration.

Third-Party Integrations

Two-way sync with CRMs, ERPs, and payment APIs using authenticated, rate-limited requests.

REST API Endpoints

Custom routes with permission callbacks, schema validation, and nonce-protected requests.

Custom Post Types & Fields

Structured content models with custom fields, taxonomies, and admin columns, no ACF tax required.

Update-Safe & Secure

Escaped output, sanitized input, prepared SQL, and code that survives WordPress core upgrades.

How it works

A clear path from brief to launch.

The same calm, structured process behind every Appaza project — no agency theatre, just steady momentum.

Scope

We map the exact behavior, the hooks and data involved, and where it touches WooCommerce, your theme, or external APIs, then agree on edge cases up front.

Architect

We design the plugin structure: custom tables vs. post meta, REST routes, WP-Cron jobs, and how it stays isolated from theme and core code.

Build

We develop in PHP and React against WordPress Coding Standards, lint with PHPCS, test on a staging site, and ship with Composer and Git-based deploys.

Hand off

You get the source, inline docs, an admin walkthrough, and a defined support window for core-update checks and fixes.

Tech stack

Built on tools that last.

We choose proven, maintainable technology — so your project stays fast, secure and easy to extend for years, not months.

PHPWP REST APIGutenberg (block.json + React)WooCommerceWP-CronWordPress Coding Standards (PHPCS)ComposerMySQL / WPDBWP-CLI

What you get

Deliverables, spelled out.

No vague scope. Here is exactly what lands in your hands at the end of the engagement.

✓Production-ready plugin — installed and activated on your site, packaged as a standard WordPress plugin

✓Full source code — in a Git repository you own, with readable commit history

✓Inline & developer docs — hooks, filters, and functions documented so any WP developer can extend it

✓Admin walkthrough — a recorded session showing how settings and features work

✓Staging-tested build — verified against your WP and PHP versions before it touches production

✓Support window — agreed period for bug fixes and WordPress core-update compatibility

FAQ

Good questions, straight answers.

The things founders usually ask before starting.

Will the plugin break when WordPress or WooCommerce updates? +

No, that is the point of building it properly. We use documented hooks and APIs instead of patching core, and we test against current and beta releases. During your support window we re-check compatibility on major updates.

Can you integrate WordPress with our CRM, ERP, or payment provider? +

Yes, if it has an API. We build authenticated, rate-limited integrations and handle retries and error logging. If the third-party API has gaps or quirks, we will tell you before we start, not after.

Why not just use an existing plugin from the directory? +

If a solid one exists for your need, we will recommend it and save you money. We build custom when the off-the-shelf options are bloated, abandoned, or do not cover your specific logic.

Do you write custom Gutenberg blocks or use a page builder? +

We build native Gutenberg blocks with block.json and React, which keeps your content in clean WordPress markup and avoids page-builder lock-in. Your editors get real, branded blocks in the standard editor.

Who owns the code and can another developer maintain it? +

You own all of it. We follow WordPress Coding Standards and document hooks and functions, so any competent WP developer can read, extend, or take it over later.

Need a WordPress plugin built right the first time?

Tell us what you have in mind. We usually reply within 24 hours and can start within two weeks.

Start a project ↗hello@appaza.studio

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