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Field notes from the studio.
Practical writing on Shopify, WordPress, design systems and shipping custom web products — from the team that builds them.
Latest articles
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Design systems that survive contact with engineering
A design system is only as good as the code it ships. How we keep tokens, components and reality in sync.
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A field guide to scoping fixed-price web projects
Fixed-price work only goes wrong when scope is a feeling instead of a document. We scope in user-visible outcomes, never in hours,…
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Shipping faster with a senior-only team
No juniors to babysit, no layers to translate through. Why a small senior team out-ships a big mixed one.
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From Figma to production: our handoff workflow
The handoff is where most projects rot. Our checklist for moving a design into code without losing intent.
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Headless or not? Choosing the right WordPress architecture
Headless WordPress is a power tool, not a default. A decision framework for when the complexity pays off.
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